Over the years the rapid growth of the smartphone market has finally entered a plateau. The market settled, I'm afraid not much growing space left; but each brand's sales will continue to ups and downs. Smart phone market has no room for development. According to market research firm IDC, the first quarter of 2016, the global smart phone manufacturers to sell equipment for a total of 334.9 million units, compared with the same quarter last year, the value increased by 0.2%, the lowest growth rate ever year.
This means that the smart phone market is growing crazy decade has finally become history. Apple is still dominant market seemingly invincible omnipotent, but iPhone sales last quarter compared to last year has dropped by 16%, breaking the advent since 2007 iPhone sales records only to rise. Although the iPhone in the first quarter earnings of 3.2 million dollars, still is considerable, it is clear that even Apple has some insufficient. Reason to enter the smart phone market plateau there are many, but the most important thing because people want smartphones already have smart phones, and their performance is good enough to buy a mobile phone, without the need to upgrade frequently. Today, manufacturers have to recognize their location, open up their own markets in the world will become more difficult. The winner would probably say that Samsung - the latest statistics, according to IDC, last quarter, Samsung smartphone profits of 8.19 million US dollars, more than Huawei and Apple combined.
Samsung in the case of the market is a foregone conclusion can thus led the way, mainly because the Korean company to provide users with a variety of choice all aspects. Especially mobile phones, Samsung machine from top to low-cost machine machine you choose. For chestnuts, according to IDC report, in March-end Samsung Galaxy S7 and S7 Edge line sales people to "stunned", while the low-end line of J-series also attracted a large number of less well-off customers economy. Apple also uses a similar strategy. This year, Apple introduced a relatively cheap and small iPhone SE, is basically a long shape of the iPhone 5s iPhone 6S. By thus expanding the product line to attract budget less well-off customers, Apple's sales might rise again in a now mature market stereotypes.
unlimited potential of the Chinese market
IDC report, there is a shocking news: two relatively famous Chinese brands are not too high and Vivo respectively OPPO smartphone brand came in fourth and fifth place, selling pressure over the relatively fame Lenovo and millet. Given China's consumer market is so big, in fact, such a result is pretty reasonable. However, these brands can not escape sales plateau. According to IDC, this year the whole of China smartphone sales last year was up only 2.5 percent, compared to 2013 annual growth of 62.5%, almost pitiful. At first, everyone thought that Chinese consumers want most inexpensive native Android phone. That said, in fact, the year China's largest mobile phone manufacturers millet. Apple thus thought by a relatively inexpensive iPhone 5c may be able to make a small fortune in the Chinese market, but the fact that they miscalculated. Other expensive than Apple's top mobile phone configuration, iPhone 5c touches that sell the most. IDC statistics show that consumers purchase price of smart phones is on the rise. In 2013, the average price of the Chinese smartphone market is 207 dollars, while last year rose to 257 dollars.
According to IDC's Senior Research Manager Melissa Chau analysis, Huawei, OPPO, Vivo and other winners to sell mobile phone prices are substantially higher than $ 250, this is one of them an advantage in the market reasons. But this does not represent the future direction of the market. "Change the smartphone market has taught us that even such millet cult brand is difficult to keep customer loyalty." Chau said. Thus, although the smart phone market has entered a plateau, but every brand sales there will be room for a great change.